Business and Entrepreneurship

The course Introduction to Business Design taught me the Business Model Canvas and the variety of shifts many companies are currently going through. For this course we focused on the physical to digital shift, and how that would impact or has impacted current brands. This was insightful since it showed me the ins and outs of current business practices, and the intricacies that come with these large scale systems. Furthermore it made me aware of topics like copyright laws and resource management. To demonstrate the knowledge I gained, I applied this knowledge hypothetically to my first CBL project, making my own business model canvas.

• van Dommelen, U. Suzuki, K. Basri, S. van Haaren, V. Demirci, B. (2024). Introduction to Business Design Final Report.

• van Dommelen, U. (2024). Individual Report - Introduction to Business Design.